The long game

The successful agency works hard at the onset to attract new business, but works harder to keep it year after year. Revolving door agencies—that bring in clients one year, only to have them chase a competitor's marginally lower quote the next—struggle to remain profitable in an increasingly competitive marketplace.

Retention can be tricky for producers. Much of what you do for your clients is invisible to them. So when renewal statements hit their mail boxes, many customers think, "Why not shop around?" For truly effective retention and a book with stable growth, show your insureds year-round that you're working for them.

That's where PIA Creative Services comes in.

The keys to marketing success are repetition and consistency. Put them both to work for your agency, with our line of consumer marketing materials—available for both personal and commercial lines.

Mix and match newsletters, self-mailer brochures, post cards and other pieces to create your own turn-key and worry-free marketing campaign. These pieces are written by our team of industry specialists, and promote additional coverage, risk management and—above all—your expert assistance. They are the perfect tools for sales or retention.

Phone: (800) 424-4244 • E-mail: creativeservices@pia.org