Members-only

Employees of PIA member agencies may log on below:

Steven D Lyon

CPCU, CIC, CRM, CRIS, AAI, ARM, AIS, MLIS, AFIS

Lyon is the founder and principal of Lyon Consulting Services LLC, an independent consulting and educational firm. He utilizes his 35 years of expertise and experience associated with owning, operating and managing an independent insurance agency in northern New Jersey. In addition, Lyon has served as the regional director of education and regional vice president in charge of personal lines for the insurance division of a dynamic banking institution. He has earned his Chartered Property Casualty Underwriter, Certified Insurance Counselor, Certified Risk Managers, Accredited Adviser in Insurance, Associate in Risk Management, Associate in Insurance Services, Construction Risk Insurance Specialist and Management Liability Insurance Specialist designations. Lyon conducts more than 150 insurance-related classes each year for agencies and companies throughout the U.S. He works regularly with the Professional Insurance Agents of New York, New Jersey, Connecticut and New Hampshire along with the Society of CIC. His fast-paced, unique teaching style, makes him a favorite among seminar attendees.

John M Dismukes

CIC, CPCU, AAI, AIS

John Dismukes has been involved in the insurance business since 1967. He has worked for an insurance company as a marketing representative, independent insurance agent, and served as Director of Education for the Independent Insurance Agents of Oklahoma from 1996 to July 2000. John received his CPCU designation in 1977, his AAI designation in 1984, and his CIC designation in 1994, and his AIS designation in 2000. He has served as President of the Independent Insurance Agents of Greater Tulsa and President of the Northeastern Oklahoma Chapter of CPCU. John is a National Faculty member of The National Alliance and serves as Educational Consultant.John formed his own independent training and consulting firm in 1998, and now conducts educational seminars all over the United States. In addition, he provides consulting services, expert witness services, and insurance agency valuations to agencies and companies.

David Pierce

MSFS, MSM, MA, CLU, ChFC, CLF

David Pierce is an Assistant Professor & CLU Program Director at The American College of Financial Services. He is a 40-year veteran of the insurance and financial services industry, progressing through the ranks from Agent and Advisor to CEO. He built successful teams and winning strategies in sales, management, marketing, communication, and leadership throughout the United States, Southeast Asia, India, and New Zealand.David created the original “Life Insurance Awareness Week” sales campaign. All rights were granted to LIFE HAPPENS and the concept is now recognized as the life insurance industry’s annual “Life Insurance Awareness Month”. He also led the team that created and launched "The AIA Financial Health Check" in 2005, Southeast Asia’s first-ever Needs Based Selling system, still in use today.His book Five Pillars of a Tremendous Life was first published in 2009 and was selected by Amway International as a Book of the Month.David holds a BA degree from American University, a Master of Science in Financial Services and a Master of Science in Management from The American College of Financial Services and an MA from the University of Minnesota. He earned the CLU, ChFC and CLF designations from The American College.David taught at Middle Tennessee State University as Adjunct Professor of Business and Economics, and at Western Kentucky University as Adjunct Professor of Business and Professional Communication.

Sara Bradshaw Ray

CIC, CKC

With over 30 years in agency ownership and management, complimented by a background in company commercial underwriting and cluster creation/management, Sara brings a wealth of industry experience and knowledge to the table. Her vast experience coupled with a keen sense of the dynamics of efficiency, and its impact on productivity uniquely suits her to meet a variety of operational, management, and marketing needs in agencies today.The founder of SynerDynamics Group, Ms. Ray is also a Certified Kolbe Consultant, an executive coach and heads up the consulting firm which has come to be known as an “agency asset maximization resource” in the insurance industry today. With a lifelong passion for developing female leaders in the insurance vertical, Sara founded MyNetwork which is a national network of facilitated mastermind groups. MyNetwork provides leadership, management, personal and professional development, executive coaching, training, and network facilitation on a high-impact virtual platform throughout the United States. Cutting-edge leaders join MyNetwork groups to leverage peer perspectives in an invigorating environment for growth.A tenured CIC, with her original designation awarded in 1989, Sara is also a seasoned writer and speaker on leadership and myriad agency productivity and effectiveness subjects. When not on a coaching call or helping agencies identify their organizational efficiency issues and tackling them head-on, Sara is a full-time wife and proud mother of adult twins, active in her community, and church and makes her home in Stillwater, OK.

List of upcoming classes for instructor(s)...


Sep. 16, 2025 | Class: 1 PM-4 PM EST

Caveat Emptor! Renting Vehicles: Hired and Non-Owned Autos

Instructor(s): Steven D Lyon, CPCU, CIC, CRM, CRIS, AAI, ARM, AIS, MLIS, AFIS

Member rate: $75.00
Credits: 3 GEN

Nonmember rate: $150.00
Class type: Webinar
Curriculum: Gen

Location: Webinar

Oct. 1, 2025 | Class: 9 AM-12 PM EST

Emerging E&O Issues and Recent Court Cases ^AZ ^UN

Instructor(s): Steven D Lyon, CPCU, CIC, CRM, CRIS, AAI, ARM, AIS, MLIS, AFIS

Member rate: $75.00
Credits: 3 GEN

Nonmember rate: $150.00
Class type: Webinar
Curriculum: E&O

Location: Webinar

Nov. 5, 2025 | 11/05/2025-11/06/2025

2025 Ruble Graduate Seminar In-Person ONLY

Instructor(s): Sara Bradshaw Ray, CIC, CKC; John M Dismukes, CIC, CPCU, AAI, AIS; Steven D Lyon, CPCU, CIC, CRM, CRIS, AAI, ARM, AIS, MLIS, AFIS; David Pierce, MSFS, MSM, MA, CLU, ChFC, CLF

Rate: $450.00
Credits: For detailed CE information, please contact The Alliance at (800) 633-2165.

Notes:This is the In-Person only version of the concurrent Hybrid Ruble. Each topic will be worth 4 CE credits, you can mix and match with the choices on the second day. Room block is $79+taxes/fees for Wed 11/05 and Thursday 11/06: https://book.passkey.com/go/GRUB25Z

Class type: Classroom
Curriculum: CIC

Location: Hard Rock Hotel and Casino, Atlantic City

Nov. 5, 2025 | 11/05/2025-11/06/2025

2025 Ruble Graduate Seminar Online Webinar ONLY

Instructor(s): Steven D Lyon, CPCU, CIC, CRM, CRIS, AAI, ARM, AIS, MLIS, AFIS

Rate: $450.00
Credits: For detailed CE information, please contact The Alliance at (800) 633-2165.

Notes:This is the WEBINAR ONLY portion of the concurrent hybrid Ruble. Each 4 hour topic will give you 4 CE credits.

Class type: Online
Curriculum: CIC

Location: Webinar

Nov. 14, 2025 | Class: 9 AM-12 PM EST

Understanding the New NFIP

Instructor(s): Steven D Lyon, CPCU, CIC, CRM, CRIS, AAI, ARM, AIS, MLIS, AFIS

Member rate: $75.00
Credits: 3 NFIP Flood

Nonmember rate: $150.00
Class type: Webinar
Curriculum: Flood

Location: Webinar

Dec. 3, 2025 | Class: 9 AM-12 PM EST

Oops! I Did it Again... Errors & Omissions Claims ^AZ ^UN

Instructor(s): Steven D Lyon, CPCU, CIC, CRM, CRIS, AAI, ARM, AIS, MLIS, AFIS

Member rate: $75.00
Credits: 3 GEN

Notes:^AZ - This course has been approved for E&O loss prevention credit by Allianz. Call the PIA E&O Department for details: 800-424-4244. ^UN - This course has been approved for E&O loss prevention credit by Utica National. Call the PIA E&O Department for details: 800-424-4244.

Nonmember rate: $150.00
Class type: Webinar
Curriculum: E&O

Location: Webinar