President and CEO, Red Barn Consulting, LLC
Cindy is a operations, marketing and sales strategist, trainer and speaker with over 25 years in the industry. Considered an innovator and thought leader on personal and company branding, Cindy’s strength is creating “buzz” for industries struggling to move the revenue needle often due to increased competition, lack of operational, marketing or sales processes, and increased threat of mergers and acquisitions. Red Barn’s niche markets are Insurance, Banking and Health Care.
Cindy was a top award winning salesperson for the Sir Speedy Printing franchise; beginning her career in North Carolina and then transferring to Connecticut. She later moved on to start Brookhollow Marketing, a full-service marketing agency working with small to mid-sized companies. In 2008, one of her clients, Founders Insurance Group, asked Cindy to become their in-house Director of Marketing & Sales. During her tenure, she gained national recognition for Founders marketing and sales efforts specifically as it relates to the use of digital marketing and social selling. She held that position until 2013 when she launched Red Barn Consulting.
Cindy quickly became a go-to in the insurance industry for operations, marketing & sales strategy. She brings her knowledge to both sides of the house working with carriers to help them better understand their agency partners and working directly with agents to help them compete against the growing disruption in the industry. She is a licensed P&C agent, sits on the board for PIA Connecticut, is a member of the BIG I’s Agents Council for Technology (ACT), is a contributor to IA magazine and has done numerous workshops, webinars and speaking engagements in the industry.
Cindy and her business partner Kate Houlihan launched Incrementum, the recruiting and operations, marketing and sales training arm for Insurance Provider Group (IPG) with whom they have an exclusive partnership n 2016. IPG is a new independent insurance model offering agents the ability to own their own business, have equity in their economic interest of their book and have 100% support for service, marketing and sales expertise allowing them to focus on selling.