National Aug 16, 2018

Car insurance online distributor survey reveals consumer tastes

Clearsurance, an online community of insurance customers, recently conducted consumer research to understand how online distributors for car insurance are impacting consumer shopping experiences. The goal of the survey was to find out if consumers were pleased with their experience. This was gauged based off of things like if they found websites easy to use, or if they had concerns about how their personal information may be used. Feedback from nearly 800 consumers on their experiences was reviewed with the top aggregator/quote comparison websites. With this new found data, insurers and agents may be able to better understand how online car insurance distributors are disrupting the market.