2011 PIA System & Transaction Agency Research Survey

PIA STAR Survey findings point to—
Five top business opportunities in company-agency technology

Rate-quote systems. Insurers may want to get their agents’ feedback on their rating systems, because STAR finds a good deal of differentiation in this area.

More download. Agents want carrier download to expand its usefulness, beyond the usual personal lines.

Sales process management. Agency management system vendors may have an opportunity to introduce or expand functionality in managing the sales process.

Commercial lines comparative rating. For premium-comparison system vendors, agents need more companies and more lines to work with these systems, especially for commercial lines rating.

Consistent Real Time use. The most consistent Real Time users get the most value out of their companies’ technology. This finding is an important reminder for agencies to explore ways of using Real Time more consistently whenever it’s available.

For much more on the PIA STAR survey findings, go to: http://www.pia.org/GIA/starsurvey/2011starsurvey.php.