PIANY's self-study program is worth 12 NYCE "bridge" credits upon passing the exam. Register today to complete your CE requirements.

PIANY’s self-study course, developed by Senior Research Analyst Ellen D. Kiehl, Ph.D., covers advertising, rebating and referrals—three hot topics agents often ask about. Concepts are presented in separate lessons so the user can proceed at a comfortable pace. Frequent activities, practice questions and a comprehensive review section aid in learning and remembering the material.

The monitored exam for the self-study program, Advertising, Rebating & Referrals: Staying Compliant When Designing Your Marketing Plans, is approved for 12 C1, LA, LB, BR, C3, PC, PA, LSB (NYCS- 226449). Register for this self-study program to learn how to protect your license and your reputation by knowing and playing by the rules.

Every licensee who is involved at any level in insurance sales will benefit from this course. From the CSR who cross-sells to better serve existing clients, to the outside producer and the sales manager, to the agency principal who bears ultimate responsibility for keeping it legal—everyone will learn valuable, clear guidance based on the Insurance Department’s own statements about the law.

Don’t miss out on this essential course. Pick a convenient date, time and location for your monitored self-study exam and earn 12 NYCE credits in one day.

Upon registration, PIANY will e-mail you the PDF textbook, Advertising, Rebating & Referrals: Staying Compliant When Designing Your Marketing Plans. If you are using your own monitor, PIANY will then mail you a sealed exam packet and monitor documents, which must be opened by your monitor. The exam consists of 50 multiple choice questions; earn 12 NYCE upon passing the exam (70% or better.) Please note that your monitor must be on the current NYSID-approved monitor list and you are responsible for arranging a time and location and paying any additional monitor fees.

Course description

Self-study textbook: Advertising, Rebating & Referrals: Staying Compliant When Designing Your Marketing Plans
12 C1, LA, LB, BR, C3, PC, PA, LSB (NYCS- 226449)
(View a sample page here)

PIANY's self-study course, developed by Senior Research Analyst Ellen D. Kiehl, Ph.D., covers advertising, rebating and referrals—three hot topics agents often ask about. Concepts are presented in separate lessons so the user can proceed at a comfortable pace. Frequent activities, practice questions and a comprehensive review section aid in learning and remembering the material.

The PIANY self-study program is for you.

Every licensee who is involved at any level in insurance sales will benefit from this course. From the CSR who cross-sells to better serve existing clients, to the outside producer and the sales manager, to the agency principal who bears ultimate responsibility for keeping it legal - everyone will learn valuable, clear guidance based on the Insurance Department's own statements about what the law says.

The instruction is basic yet essential —no prerequisite beyond licensing course is needed. Everyone in insurance sales needs to know the rules governing advertising, incentives and referrals to avoid accidentally violating the Insurance Law by improper marketing techniques.

This course breaks down the concepts taught into 25 separate lessons so the user can proceed at a pace that is comfortable. Frequent activities, examples and practice questions aid in learning and remembering the material.

Listen in, and help out Gus, Amy and Mike, the staff of the Friendlyview Insurance Agency, as they scramble to meet a 10 percent growth target imposed by their new owners-without violating the law!

The most basic insurance marketing activities - advertising, prospecting, customer relations, cross-selling and referral programs - all are subject to very specific rules. Anyone involved in any sales or marketing activities, from producers to CSRs to agency owners, needs to know the rules before undertaking any program to increase agency production.

Ad copy, promotional gifts, and outreach to get referrals-all contain pitfalls. So much so that using a ‘common sense' approach sometimes can put the licensee at odds with the actual law.

What are the key learning objectives?

• How to write ad copy that complies with 3 basic rules in Insurance Law;
• Why advertising under the wrong name is as bad as selling insurance without a license;
• How to spot-and avoid-advertising claims that are false and misleading;
• What you can-and can't-give prospects and clients without illegal rebating;
• How to pay for referrals-the difference between legal and illegal payments;
• Commission negotiation, and tie-in sales: Steer clear!;
• How to say "no" to inaccurate certificates of insurance - and why they're illegal.